Alumni Digest / Waterloo / People /
The brand is part of the build
Founders learn how a clear promise travels beyond a prototype.
The context
Where the work begins
MBET Alumni Impact Series feature Emma Tonallato-Keller, MBET '21.
The takeaway
What follows
The official Waterloo report places this work in entrepreneurship / brand. It is a source-linked brief for alumni readers; the source page remains the authority for names, dates and outcomes.
Source reporting
The brand is part of the build
Original summary by Alumni Digest, based on public source reporting. This independent publication is not affiliated with or endorsed by the University of Waterloo. Source image retained for editorial review; rights clearance is still required before any broader reuse.
