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Alumni Digest / Waterloo / Ideas /

A psychologist builds the tool he needs

JOLIVE grew from a research bottleneck into a software venture.

A psychologist builds the tool he needs
Jacob Oliveira on Waterloo’s campus. · Photo: Source: University of Waterloo; see original article for photo credits.

The context

Where the work begins

Psychology PhD student Jacob Oliveira built JOLIVE to reduce the programming work involved in behavioural studies. Its visual interface supports surveys, experiments and optional AI chat components, with study ordering handled by the platform.

The takeaway

What follows

Waterloo reports that Oliveira used the tool for eight studies involving 840 participants in one semester. He is developing the incorporated business with a team and a computer science co-op student. The result is a useful example of a product emerging from direct experience of a problem.

Source reporting

A psychologist builds the tool he needs

Source: University of Waterloo; see original article for photo credits. · September 16, 2026

Read the original

Original summary by Alumni Digest, based on public source reporting. This independent publication is not affiliated with or endorsed by the University of Waterloo. Source image retained for editorial review; rights clearance is still required before any broader reuse.

Next in the Waterloo issueThe summer that brought him backIdeas · Keep reading →← Previous: A life beyond the rink

From the Waterloo issue · September 2026

Ideas in motion.

This story is one of 54 source-linked stories from University of Waterloo in the September 2026 issue.

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