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A psychologist builds the tool he needs

JOLIVE grew from a research bottleneck into a software venture.

Jacob Oliveira on Waterloo’s campus.
IdeasJacob Oliveira on Waterloo’s campus.Photo: Source: University of Waterloo; see original article for photo credits.

Psychology PhD student Jacob Oliveira built JOLIVE to reduce the programming work involved in behavioural studies. Its visual interface supports surveys, experiments and optional AI chat components, with study ordering handled by the platform.

Waterloo reports that Oliveira used the tool for eight studies involving 840 participants in one semester. He is developing the incorporated business with a team and a computer science co-op student. The result is a useful example of a product emerging from direct experience of a problem.

Sources 1
  1. Original reporting · uwaterloo.ca
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This story is from the September 2026 issue of Alumni Digest · Waterloo. It's free, monthly and independent.

Alumni Digest is independent and is not an official University of Waterloo publication. Stories summarize the public reporting linked under each piece; photographs belong to the credited sources and remain under rights review.