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When wildfire news goes dark, distrust spreads as fast as the flames

Research spanning a decade of wildfires reveals how eroding trust and Meta's Canadian news ban have changed where people turn for information during emergencies.

When wildfire news goes dark, distrust spreads as fast as the flames
IdeasResearch spanning a decade of wildfires reveals how eroding trust and Meta's Canadian news ban have changed where people turn for information during emergencies. On August 1, 2023, a resident of British Columbia’s North Shuswap region could check Facebook for news about the Bush Creek East wildfire. The next day, they couldn’t.Photo: Mary Lynn Young and Alfred Hermida

Where the work begins

Research spanning a decade of wildfires reveals how eroding trust and Meta's Canadian news ban have changed where people turn for information during emergencies.

What follows

Further reporting continues across the university network.

At a glance

  • Campus: UBC Vancouver & Okanagan (Point Grey & Kelowna)
  • Focus: Research & public discovery (Ideas)
  • Outcome: Verified reporting (September 2026 issue)
Sources 1
  1. Original reporting · magazine.alumni.ubc.ca

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This story is from the September 2026 issue of Alumni Digest · UBC. It's free, monthly and independent.

Alumni Digest is independent and is not an official University of British Columbia publication. Stories summarize the public reporting linked under each piece; photographs belong to the credited sources and remain under rights review.