A law firm with no office, built by one lawyer and some code

Danny Fein arrived at NYU Law at 30, already the founder of an e-commerce company, Lithographs, which turns literary text into art, and with a clear goal: to start another business. A Jacobson scholarship helped him do it, and the law school’s venture programme funded summer projects on what he called digital heirlooms. One summer he interviewed his grandmother, cataloguing the objects and stories that mattered to her. The next, he thought about legacy and estate planning. That was the seed.

Infinite Will, which he began building in 2023, is a virtual estate-planning firm. He meets clients by video and sends mobile notaries to them, and he focuses on foundational plans for ordinary people, especially younger families that tend to be overlooked. He says he did not expect to love client counselling as much as he does.

The other half of the job is software. Since AI coding tools became powerful, he says, building the tools that serve clients has been a complete joy. His biggest challenge is reaching a younger audience for a service most people associate with older age. Among his teachers he credits Richard Brooks for contracts, Jeremy Waldron for property theory and visiting professor Ray Madoff for estate planning.